Market Development
Finding the right opportunities early, defining where to play and building a credible path from market signal to sustainable revenue.
Gregor Stenglein · Sales & Business Development
Turning complex
technology into
commercial momentum.
Business Development leader with 10+ years across automotive, autonomous systems and robotics. Building markets, partnerships and revenue in international technology businesses.
Gregor StengleinHannover · Germany
01 / About
Technology creates potential.
Commercial execution
turns it into impact.
I am a Sales and Business Development leader with more than a decade of experience across automotive, autonomous systems and robotics.
My work begins where a strong technology meets a difficult market. I connect customer needs, product strategy, engineering and commercial execution. This moves opportunities from first insight to design-in, series production and scalable revenue.
Today, I am building the Robotics & Automation business for Hesai Technology, helping robotics companies turn advanced 3D perception into reliable real-world products.
10+
Years in complex
B2B technology
3
Industries shaped:
Automotive, autonomy, robotics
GLOBAL
International and
cross-cultural scope
€50M+
Annual international
customer business managed
02 / Expertise
Built for markets where
the playbook is still being written.
Strategy · GTM · Growth
Complex Solution Sales
Translating technical capability into outcomes customers value. Guiding long, multi-stakeholder decisions from evaluation to scale.
Strategic Partnerships
Creating alignment across customers, partners, product teams and engineering to turn shared ambition into commercial execution.
Robotics & Autonomy
Commercializing LiDAR and perception technologies for AMRs, AGVs, autonomous forklifts, service robots, drones and emerging platforms.
The commercial operating system
Clarity before activity.
Value before features.
Trust before scale.
The best commercial work is not about pushing a product. It is about understanding the customer's reality well enough to make the right decision obvious.
01
Understand the problem
Start with the operating environment, the constraint and the outcome. Not the specification sheet.
02
Translate the technology
Make complex capability relevant, concrete and commercially meaningful to every stakeholder.
03
Prove real-world value
Build confidence through evidence, application fit and disciplined execution.
03 / Experience
A career built around
new markets and hard problems.
2025 to Present
HESAI
Senior Sales & Business Development Manager
Building the Robotics & Automation business across EMEIA. Commercializing 3D LiDAR for autonomous systems from early evaluation through design-in and series production. Hesai is the global market leader in LiDAR, combining technology leadership with the pace, ambition and execution intensity of China speed.
Robotics · LiDAR · Autonomy2022 to 2025
ZF GROUP
Strategic Business Development Lead
Identified emerging business opportunities and shaped commercialization and go-to-market strategies for future mobility and technology markets.
Strategy · New Business · Mobility2017 to 2022
HELLA
International Sales & Business Development
Managed international OEM business and built a new customer segment spanning high-performance automotive manufacturers, autonomous mobility companies and technology start-ups. Turned an emerging portfolio into substantial multimillion-euro business.
Automotive · Key Accounts · Market CreationBefore 2017
ENTREPRENEURIAL VENTURES & START-UPS
Co-Founder & Business Development
Co-founded a connected-mobility venture and helped take it from an initial concept to a funded business. Built early customer relationships, shaped the commercial model and learned how markets are created when no established playbook exists.
Entrepreneurship · Mobility · Zero to One04 / Free guide
A practical framework for complex B2B technology
Turn technical specs into
value that sells.
A concise, three-step framework for translating technical capabilities into customer benefits that decision makers understand, remember and act on.
- Make complex technology commercially relevant
- Build clearer value propositions
- Win alignment across technical and commercial teams
Free PDF. Practical examples. Immediate application.
05 / Follow the thinking
More than a career timeline.
A point of view in progress.
in
I share practical perspectives from the front line of building markets for complex technology.
Follow Gregor on LinkedInRobotics & Autonomy
What reliable perception really takes and why application context matters more than a specification sheet.
Complex Technology Sales
Lessons on trust, value creation and moving customers from technical interest to commercial commitment.
Building New Markets
Observations from automotive, autonomous systems and the fast-moving world of robotics.
06 / Connect
Building something
that needs to find
its market?
I enjoy conversations with people building ambitious technology, shaping new markets or solving hard commercial problems.
Start a conversation